While the ZIIP OX kit dropped Jan. 12, the skincare industry has long embraced face-sculpting microcurrent devices. Still, how does the new phone-synced device — yes, really — differ from the pack, as well as previous ZIIP launches? "The ZIIP OX device is targeted toward the consumer who practices a more conscious, holistic beauty regimen. It comes preprogrammed with the Lymph & Lift electrical treatment and is sold with a full-size bottle of Crystal Gel, a conductive gel that is made with organic ingredients and skincare actives," Simon explains. (For comparison, the $495 ZIIP GX device is preprogrammed with the brand's Energize treatment, and bundled with its conductive Golden Gel versus the organic and vegan Crystal Gel.)
Nevertheless, the ZIIP OX still has access to the nine electrical treatments — which focus on specific concerns, like acne or dark circles — courtesy of the brand's app. "I design each treatment with [a] very unique electrical waveform combo of micro and nanocurrent," says Simon. "Instead of releasing new products frequently like traditional beauty companies, we release new treatments that are available for users to upload to their ZIIP device via the ZIIP Beauty app."
Or, to put it simply: "We really are a tech beauty company, if that makes sense," she adds. Ahead, the ZIIP OX + Crystal Gel Kit — available on ZIIPbeauty.com and (surprise, surprise) goop's website.