‘Jowls’ is the term used to describe the loose, sagging skin that forms beneath the jawline. They can affect the appearance of the cheeks and typically cause the face to look older and less defined as they reduce the sharpness of the lower face.
Jowls occur as we get older and the skin loses its elasticity, and can be difficult to avoid.
That being said, there are some additional factors that could contribute to the development of jowls and may make them more prominent.
Genetics and lifestyle factors, including skincare habits and weight fluctuations, can contribute to the deterioration of elasticity in the skin and the formation of jowls.
The good news is that there are steps you can take to help reduce the appearance of jowls at home:
Microcurrent technology can help to create the appearance of tighter skin over time. The ZIIP HALO uses patented technology to give both instant and long-lasting results.
Leading electrical esthetician, Melanie Simon, even created a bespoke treatment designed to target the lower face, conducted through the ZIIP Beauty App.
Taking only 3 minutes, this treatment targets your lower facial features, using medium to strong vibrations.
Completing this treatment regularly will help to visibly tighten the chin, jaw, and mouth area, reducing the appearance of jowls.

Regular facial exercises can be helpful for reducing the appearance of your jowls.
Opening your mouth widely as if you’re yawning, and then closing your mouth slowly without putting your teeth together, is a great method for strengthening the muscles around your mouth.
Another exercise is to puff out your cheeks to full capacity and hold it for as long as comfortable, and then slowly release.
Ensuring this becomes part of your daily routine is key to training the muscles around the face and reducing the appearance of jowls.

Using a gua sha as part of your regular routine can also be key. Gently massaging the face using the gua sha can help the jaw remain visibly defined.
Instilling any of these things into your daily skincare routine is a great step towards reducing the appearance of jowls for a more youthful-looking appearance.