‘Jowls’ is the term used to describe sagging and loose skins that form beneath the jawline.
They can also affect the appearance of the cheeks.
They typically cause the face to look older and less defined as they reduce the sharpness of the jawline.
Jowls occur as we get older and the skin loses its elasticity, and can be difficult to avoid.
That being said, there are some additional factors that could contribute to the development of jowls, and may make them more prominent.
Sun damage can contribute to the deterioration of elasticity in the skin, as well as genetic factors that come into play also.
A lack of skincare, as well as consistent weight fluctuations can also have an effect on your jowls.
The good news is, yes! You can reduce jowls at home—we’ve compiled the best jowl-reducing at-home methods throughout this blog.
One of the most effective and easiest solutions for jowls is the use of a microcurrent device, like the ZIIP HALO, to stimulate the muscles into contracting and relaxing, tightening the skin over time. The ZIIP HALO uses patented technology to give both instant and long-lasting results.

The ZIIP HALO also supports lymphatic drainage, reducing puffiness in the face for a more sculpted appearance.
Leading electrical esthetician, Melanie Simon, even created a bespoke jowl treatment conducted through the ZIIP Beauty App.
Taking only 3 minutes, the treatment enhances and lifts your lower facial features, using medium to strong vibrations.
Completing this treatment regularly will leave you with a tightened chin, jaw and mouth area, reducing the appearance of jowls.

Regular facial exercises can be good for reducing your jowls.
Opening your mouth widely as if you’re yawning, and then closing your mouth slowly without putting your teeth together is a great method for strengthening the muscles around your mouth.
Another exercise is to puff out your cheeks to full capacity and hold it for as long as comfortable and then slowly release.
Ensuring this becomes part of your daily routine is key in training the muscles around the face and reducing the appearance of jowls.

Using a gua sha as part of your regular routine can also be key. Gently massaging the face using the gua sha can aid lymphatic drainage, reducing swelling and puffiness and helping the jaw remain defined.
Instilling any of these things into your daily skincare routine is the best route forward to targeting your jowls. Try out these methods to find the best solution for you.