Our Founders

ZIIP™’s mission is to strike beyond the boundaries of skincare. Renowned Electrical Esthetician Melanie Simon and our tech wizard David Mason launched the first-ever app-connected beauty device in 2015, and have spent the years since patenting and pioneering the ways in which technology, sophisticated programming, and electrical currents can be incorporated into an ever-evolving at-home tool.

All of our technology is developed by an in-house team of engineers, doctors, scientists, and skincare experts. We develop with a human touch so you can take beauty into your own hands.



Our favorite mad scientist and dreamer, Melanie Simon is the creator and cofounder of ZIIP. She is an expert in the field of nanocurrent and coined the term Electrical Esthetician to describe the work she has been doing with clients in Los Angeles, New York, Montecito, and Jackson Hole for 20 years. Upon winning a 2018 Elle Genius Award she was dubbed “the Nikola Tesla of facialists” for her ability to harness electricity in the name of lit-from-within skin.

She performs what Vogue calls the “holy grail of treatments” to a discerning and intelligent client base from around the world, but an entrepreneurial drive and a desire to bring her unparalleled electrical expertise outside of the treatment room lead her to create ZIIP in 2015. ZIIP, the first-of-its-kind at-home nanocurrent tool, syncs with an app that allows users to access different electrical combinations designed by Simon to lift, tone, and sculpt the face.



David Mason is the co-founder and COO of ZIIP, as well as the driving force behind its patented technology. From early on in his career as an engineer of futuristic and functional concept cars for Lexus and Jeep, he has been fascinated by the process of how to take a theoretical idea and turn it into a operable reality.

His career has been defined by a deep understanding of the psychology behind how people work and make things, and an ability to use an engineer’s mindset to solve complex business problems. His early career was spent working on digital dashboards for the automotive industry and military armor while simultaneously obtaining his masters in mechanical engineering from the University of Southern California and his MBA from Santa Clara University. He later joined the Silicon Valley workforce, managing large teams of over 150 engineers and working on visionary future projects at the cloud computing giant Salesforce.

When his sister’s best friend Melanie approached him with an idea for a skincare device, he knew he could help, despite having no prior beauty industry experience. Together, they created the industry’s first app-connected beauty device. “I don’t think about beauty any differently than I think about the vehicle industry,” says Mason. “It’s about the right way to make a thing customers want.”

Press and Awards